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Observation
When Belgian people are back in Belgium after the holidays, the craving for Belgian taste is strong. And what could be better than a tasty Giant?
Idea
We’re going to welcome Belgians coming back from vacation with a screen placed on the roof of Quick restaurants near airport runways in Belgium.
Execution
The screen will be connected to the Flightradar24 website to personalize our message for each plane flying over the Quick.
If someone on the plane shares a photo of the screen, they’ll get a special offer.
Some other media placements at Brussels International Airport
A box of Quick’s iconic Giant burger was placed on the luggage carousel. On the box, a QR code gave travelers access to a special discount.
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